Driving up and down the East Coast through much of the past week I was, out of sheer boredom, exposed to a lot of conservative talk radio. These guys are throwing out anything they can to rally the base - the socialism card, the terrorism card, etc. But one thing they kept on hitting on was Obama's supposed embrace of the Fairness Doctrine, an old FCC regulation that required broadcasters to make an effort to balance political opinion on their stations. Since "balance" is an extremely difficult ideal to achieve, most broadcasters simply shied away from political commentary entirely. The rule was repealed under Reagan, which allowed the multi-billion dollar conservative talk radio industry to begin flourishing.
So it's not a huge surprise that Limbaugh, Hannity and Beck are squealing about the re-imposition of the doctrine - if broadcasters have to make an effort to balance conservative hosts, that's less airtime for them, and it's likely that radio stations would simply give up on supplying political commentary at all.
Intrigued at the efforts to tie Obama to the Fairness Doctrine, I did some good ol' Googling and found this:
"Sen. Obama does not support reimposing the Fairness Doctrine on
broadcasters," press secretary Michael Ortiz said in an e-mail to B&C late Wednesday.
"He considers this debate to be a distraction from the conversation
we should be having about opening up the airwaves and modern
communications to as many diverse viewpoints as possible," Ortiz added.
"That is why Sen. Obama supports media-ownership caps, network
neutrality, public broadcasting, as well as increasing minority
ownership of broadcasting and print outlets."
I agree with this entirely. Think about it this way: how do you "balance" Rush Limbaugh? Will any old Democrat do? How about a conservative Democrat? How do you "balance" Sean Hannity, who tells outright lies on his show? Is it possible to "balance" a lie?
All this talk about balance just reinforces a weird American belief that there are two sides to every issue - when, in fact, there might be six or eight or a hundred.
So the goal should be to let conservative yakkers keep their shows, but open up radio communications platforms to more people a la the internet. I'm way out of my depth when it comes to FCC policy, but it strikes me that the realities of radio broadcasting mean that a very limited number of programs on a limited number of stations are available to a listener at any given point. Incentivizing new stations on new ranges of the radio spectrum should be a goal for any administration to boost the number of viewpoints available through the air.